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BEST PRACTICES FOR RELATIONSHIP MANAGEMENT

EXECUTING ON YOUR CRM STRATEGY

Presented by Harvard Business School

View a recording of a recent presentation hosted by Intelliworks featuring Stephen Laster, CIO of Harvard Business School. During his presentation, Laster shared his first-hand experience with implementing CRM programs, including examples of how such efforts have aided Harvard Business School’s recruitment marketing efforts. Download this recording today!


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About our expert

Chief Information Officer of Harvard Business School, Stephen Laster is a seasoned technologist, product strategist, and business leader with extensive background in e-learning, digital community building, CRM, personalization, eCommerce, enterprise integration, sales force automation, and order management.

As CIO, Laster leads a team of 110 professionals who oversee the school’s academic and administrative computing environment. Previously, he was director of the Curriculum Innovation and Technology Group at Babson College. He was recognized by IBM for thought leadership in message-oriented middleware and by Ed Tech Magazine as a thought leader in educational technology. Laster holds a BA from Bowdoin College and an MBA from Babson College.

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