Tuning in to social media as a channel
During an email exchange about social media the other day, a client asked me a seemingly simple question, “I now have the Facebook Fan page, we have a Twitter account, we have the old Facebook Group, we have two Linked In Groups (one grad, one undergrad), we have RSS and we have the electronic newsletter campaigns, SO HOW DO I KNOW WHAT TO SEND WHERE?”
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The “Real” World
Earlier this week, I noticed a new feature on the New York Times website. Right above the “Most Popular Articles” box is a new “Times Wire” news feed. It features every article and blog post that has been added to the site during the prior 20 minutes, as well as an indicator of how many minutes ago the post was put up. This is apparently just the latest tool in the “real time” web trend.
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How measurable are your social marketing tactics?
It’s no surprise that in uncertain times higher education marketers look to more cost-effective tactics to help them fulfill their strategic marketing objectives. One of the reasons why social media has seen such widespread adoption by colleges and universities is that it’s perceived to be cheap, if not free. As you probably know, this is one of the major myths associated with social media marketing…a point highlighted recently by our own Kate Malone.
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Last Call
Time is running out! This Saturday, May 16th, is the deadline to submit your speaking proposal for this year’s Personify Education, the Intelliworks Users’ Conference. We’re proud to announce a great line up of speakers this year, including media and higher education marketing experts like:
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Turning traditional into social
That social media is forcing companies to open up and expose their vulnerabilities is old news. We’ve seen campaigns that shelter their brands too much fail (Wal Mart) and campaigns that recklessly dive in fail (Skittles). But what does success look like? Are there any companies that really “get it?”
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Stay Cool. Avoid the Summer Melt
Last Friday was “the” day for many prospective college students across the nation to send in their deposits and reserve their spots at the institutions that accepted them.
Now, with decision day behind us, the hard work begins for many colleges and universities as they try to yield as many students as possible and avoid the dreaded “summer melt.”
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