A funnel by any other name
Few people know the ins and outs of Facebook better than Nick O’Neill. In fact, his blog AllFacebook now attracts hundreds of thousands of readers each month looking for resources and news regarding the world’s most popular social network.
Recently, O’Neill wrote a wonderfulpost offering advice to readers on how they can leverage Facebook to increase their reach and generate sales. The end result was this funnel you see on the left that he dubs “The Facebook Sales Funnel.”
Look familiar? It should.
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Are you ready for Social Media?
Don’t feel like you are the only one asking this question. With major headlines covering the growth in Facebook, Twitter, LinkedIn and more, it’s becoming more critical for colleges to develop a strategy in this area.
When was the last time you searched for your institution or organization on Facebook or YouTube or search.twitter.com? The amount of public profiles or groups already created, whether by the school administration or others, is growing exponentially. Students know how to utilize these features and it’s important that the administration not fall too far behind.
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What trumps the market?
A few weeks ago I was browsing Tony Hsieh’s Twitter postings (CEO of Zappos) and I came across this humorous exchange between a Zappos customer service rep and a blogger posing as a customer. The blogger is intentionally quirky and makes odd requests, which the Zappos rep cheerfully fulfills. Zappos has been known to encourage their employees to be themselves and doesn’t track metrics like “time taken to solve customer issues.” Employees are encouraged to spend as much time as needed with customers.
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Intelliworks Chat
With Intelliworks Chat you can engage prospective students on your web site by connecting them with a live representative from your college or university. Our visitor tracking capabilities let you instantly identify visitors by region, referring search terms and previous chats with your institution - plus direct them to relevant content on your web site using our “page push” feature - so you can deliver optimal service to your constituents.
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A social revolution
A few months ago, I wrote about Twitter as a news source. Specifically, how it’s a very quick way to get news, but not necessarily an accurate or in-depth source. It never occurred to me that situations could exist where these social media would be one’s only option of obtaining news.
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Boost Email Conversion: Design like it’s 1999
When it comes to maximizing conversion on your email campaigns many of you are familiar with some of the the basics:
Provide strong, relevant content to your email subscribers,
Create a compelling call-to-action,
Manage frequency to avoid list fatigue.
However, while content is king, design also plays a critical role in enhancing your email marketing efforts. This week there were a couple of interesting articles that remind us that design matters a lot. As reported by MarketingVox, a recent survey of the top 100 internet retailers found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured departments work best in emails.
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Reaching those you can’t see
While most of my friends are pretty technology savvy, they’ve been slow to jump onto the Twitter bandwagon. There may be several reasons why, but the overarching reason is that Twitter isn’t as popular with Millennials/Gen Y as it is with Gen X. Over the last few weeks, I have noticed more and more of my friends signing up for the services, and I wonder how long they’ll last on it.
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Who is your brand?
At its infancy, social media (as it relates to marketing) was simply a tool to help companies publish content online and perhaps solicit feedback from constituents. Now, as the medium has been evolving, marketers will have to start adjusting their content to fit the demands of social media.
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