Sometimes Cliches are True
"Doing More with Less." Since the beginning of the global recession, it's an expression that you've no doubt heard dozens of times. If you work in higher education, you've probably even seen presentations from peers or industry experts that highlight this point.
+ read more
Making Your Paid Ads More Effective
There’s been plently written about how important it is to reach your constituents online and how to choose which channels to go through. But a recent report put out the the GroupM Search, a search engine marketing firm, examines how online channels can influence each other. The report, The Influenced: Social Media, Search and the Interplay of Consideration and Consumptions specifically examines how paid advertisements, social media and search behavior are all interconnected and what types of exposure make consumers more likely to search.
+ read more
4 easy steps to addressing top email marketing challenges
The Chart of the Week today on MarketingSherpa reveals some interesting information about some of the challenges facing email marketers in the year to come. Perhaps most noteworthy is the fact that relevance remains at the top of the list.
Thankfully, many emarketers are on board with the idea of relevance, and recognize its importance, but many recognize that it’s an on going battle to stay relevant with their subscribers. In fact, a recent eMarketer report showed that about 2/3 of all unsubscribers do so because they viewed the content they were receiving to be irrelevant.
+ read more
5 stages of social media
It still surprises me to hear that some institutions have yet to embrace social media tools for recruitment and retention, despite the success that many schools have had. The obstacles to adoption seem to be related predominantly to the attitudes of the institution, rather than difficulty of implementation or expense. So when I read this blog post by Scott Monty, the social media head of Ford on the five stages of social media grief, I laughed because it’s something that rings true for many new initiatives anywhere, but especially for social media in higher education.
+ read more