Trust me, don’t try so hard
With all the noise out there today, marketers (and college recruitment professionals) often try to yell as loud as possible in order to be heard. But are all those yelps falling on deaf ears? That may be the case if you’re trying to reach Gen Y women.
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10 Luftballoons
Last week the Defense Advanced Research Projects Agency (DARPA), which is part of the Defense Department, held a contest in which they hoisted 10 red weather balloons in locations all over the country to see who could come up with the latitude and longitude coordinates of each balloon first. The winning team would be awarded $40,000. The only way this could be accomplished efficiently was through social networks. DARPA issued the challenge because they wanted to see examine how information would move through social networks which can be crucial in the event of a crisis.
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Get out your crystal balls
It’s that time of year again when every expert under the sun begins to share their predictions for the year to come. We certainly have some ideas for what’s in store for 2010 (many of which revolve around the continued acceptance of SaaS and cloud computing), but we wanted to take a moment to help round up some of our favorite predictions from around the web.
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Back to Basics: Email Marketing
A few weeks ago, the Oxford University Press announced that the word “unfriend” is the Word of the Year for 2009. Not only does this show rise in significance of social media, but also indicates a shift in how we approach social media. And it brings up a whole new category of socially awkward situations- I asked my friend how his Thanksgiving break was and he replied that it was “fine, except for running into an old classmate that I recently defriended on Facebook.” The reason for the defriending? Apparently my friend just periodically cleans house on this friend list. This struck me as odd as he still has over 750 friends- but regardless, I know he’s not the only person I know that does this.
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