Social Media Layers
During the past few years, social media sites have encouraged participation by adding their site as another layer to the internet. By this I mean, not only can I read the news on the New York Times website, but I can also share the article through Twitter, LinkedIn, Mixx, Digg, MySpace, Facebook and Yahoo! Buzz.
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Making Sure You Count
While some industries have taken a long time to catch onto social media, the government in particular always seems to lag behind the rest of us. It took matters of national security for the military to finally take steps to establish guidelines for its use. Most recently the Census Bureau is trying something new- a public relations campaign for the 2010 census.
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Lessons from the School of Gaga
It’s not hard to understand why Lady Gaga, who personifies the word “excess” has had her image reproduced countless times in celebrity tabloids and blogs. But looking beyond the pants-less exterior of the performer, many are seeing a marketing genius. She’s fully embraced the spirit of social media and social marketing in a way that many artists and even corporations cannot yet bring themselves to do. So what can marketers like you and me learn from Lady Gaga and her marketing team?
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Email vs. Social: It is not an either/or choice.
Email is dead. Long live email.
It’s been a common refrain since the marketers first jumped on the social media bandwagon. But does all the hype around social media really spell the end for email as a marketing channel? We’ve said it before and we’ll say it again, “Of course not.”
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The Future of Distance Learning
I read with interest, the latest New York Times Room for Debate column on the pros and cons of distance learning. As expected there was a wide range of opinion from “Online education is immensely beneficial to students,” to calling distance education a “false gold rush.” However, I was more interested to see the comments from the public, as I think that the greatest barrier for distance learning is the perception that a distance learning degree is worth less than a degree that requires you to physically attend class.
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Want to show you are a bargain? Try a print ad.
Okay, this headline is probably a gross simplification, but there might be something to it. Last week some of my colleagues were in attendance at the Stamats Integrated Marketing: Adult Student Marketing Conference and while all of the content looked great, one session in particular grabbed my attention: “Marketing ROI Tool Talk” lead by Chuck Reed, Vice President, Client Services, Stamats
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