Ooh, shiny! Me likey.
Do institutions suffer from shiny new object syndrome? It may appear so with all the time and attention devoted to leveraging the next great thing to help them engage students. But how often do these new toys pan out? Remember all the hype surrounding Second Life back in 2007?
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The Future of the Fan Page
Much ink has been spilled over recent weeks regarding Facebook’s new features. One of the recent changes- the addition of Community Pages- has taken a backseat to more pressing issues regarding privacy. But upon further inspection, it seem that Community Pages have wide-reaching implications when it comes to organizations and their social media marketing.
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The Multi-Task Generation
The youth of today sure do love to multitask. Forrester Research recently asked a group of U.S.-based 18-24 year-olds which activities they're typically doing while surfing the Internet. As the graphic below demonstrates, this generation is full of multitaskers who do anything from talk on the phone to read a newspaper while on the Web.
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Plugged in and Addicted
I can’t think of anyone I know whose job doesn’t revolve around their computer. With my laptop as the centerpiece of my desk I can’t even imagine what people did at work before computers. At home it’s the same story- my housemates and I are rarely without our laptops which are our televisions, cookbooks, stereos and malls. About a week ago, a University of Maryland study asked 200 students to unplug from computers and phones for 24 hours.
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