Email Lists: Build vs. Buy
Each year, institutions spend A LOT of money on buying lists of prospective students built around desirable traits (such as test scores, geography, demographics, etc.). However, when it comes to email marketing tactics, it's become pretty clear that in-house lists yield better results than these rented lists. The reason?
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Decentralization, User Emergence, or a PR Issue?
“Shrinking CIO” seems to point out that one of the consequences (or is it a cause(?)) of the declining role of CIOs is that technology purchases are increasingly made in a decentralized way at a departmental level. The issue of centralization versus decentralization is a well-chronicled one in higher education; and I’ve also observed some increasingly complex dynamics playing out on this front.
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The Changing Role of IT and the People Who Manage It
There seems to be a lot of buzz these days about the changing role of technology at colleges and universities and of the people who manage it. This often comes up when speaking with people on campus; and recently a number of articles in the higher education trade press offered a range of perspectives on this topic.
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