Is Your CRM Performing Like A Rock Star or an Amateur?
A few weeks ago, we had the pleasure of participating at the UPCEA Marketing Seminar in Las Vegas. We got to party like rockstars, but we also were able to share a few best practices. This session will help you determine whether you are underrealizing the full potential of a very valuable tool and provide painless approaches to move you in the right direction. We provide leading questions to determine whether or not your system is performing optimally for your organization, and use peer examples and best practice approaches to provide you with ideas to more fully leverage your system.
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From the Field: When it’s Halloween and You are Haunted by an SIS Integration
For many clients newly transitioned or in the process of transitioning to a new CRM platform, October is a terrifying month for reasons having nothing to do with Halloween. Enrollment and recruitment divisions are operating in high-gear, admissions counselors and representatives are in the throes of the recruitment fair circuits, and all manner of higher educational institutions are peacocking at sundry open houses and interest-generating events trying to court potential students. The transfer of data between the prospective student market and the educational institution is frequent, voluminous and consequently overwhelming without the right tools and processes to manage the flow of information.
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For Teens, Uncertainty Abounds
What's your economic outlook? It's a question that's been on the top of most people's minds over the last couple of years, and one that's becoming increasingly important to teens as they weigh their higher education options.
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Notes from the Field: Dealing with User Adoption
Any institution that has endured even a day’s worth of due diligence on CRM systems and research will inevitably come to understand that a successful CRM deployment is dependent on much more than the technology itself. At Intelliworks, we emphasize the importance of bringing together people, process and technology before during and after the CRM implementation.
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1 in 3 Americans Think Higher Ed Does Not Do a Good Job
As I was visiting MarketingCharts this morning (one of my favorite sites), the following headline caught my eye: 2 in 3 Americans Think Higher Ed Does a Good Job. Not bad, right? But what about the other third that aren't as confident? The article, which is based on a Harris Poll conducted in July, notes, "Despite generally high ratings of the academic and career programs offered by higher educational institutions, Americans’ overall opinions of colleges and universities are not that high. In total, 52% of Americans have a very or somewhat positive opinion of public colleges and universities. That figure drops to 48% for private, non-profit institutions and more significantly to 35% for private, for-profit institutions."
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A world without borders
We hear a lot these days about the world being flat. Due largely to advancements in technology, the playing field has been leveled for many organizations looking to compete on a global scale. This “flattening” is what has led many in higher education to look beyond the walls of their classrooms and engage students across the globe. Most recently, UNC’s Keenan-Flagler Business School has received a lot of attention for its decision to be the first top-20 business program to offer a fully online MBA.
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[VIDEO] Teens and Tech
We've posted videos before about the evolution of the internet and how consumer behavior is changing rapidly to keep pace with the ever-changing mass media landscape. Well, it's about that time again to share another video we spotted that highlights some trends in how teenagers use technology.
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Am I really going to use that?
Does it ever seem like your life's cluttered? Laundry piling up? Dishes in the sink? Papers scattered across your desk? While I try to keep a tidy house (can't say the same about my desk), the main source of my clutter lately has been digital. Whether it's a new app for my phone, a new web site to bookmark or a new service to sign up for...I just can't seem to keep pace
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Lesley University Webinar Recap
We were excited last week to present Jane Raley of Lesley University during our "Enrollment Management Evolution" webinar. During the session, Raley touched on many key themes that are quite common among institutions that are considering a CRM initiative.
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R.I.P. Flip
The big surprise news for me last week was Cisco’s announcement to shut down its Flip video business and lay-off 550 employees, as reported here in TechCrunch. Our family owns two Flip cameras and we have become avid users of these dummy-proof camcorders. If this article by David Pogue is any indication, I am certainly not alone in being openly disappointed and puzzled by Cisco’s announcement.
Rather than focusing further time and energy questioning the move, however, I realized that there are a few different perspectives here and, correspondingly, some good things to keep in mind for anyone managing a product or business.
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