For Teens, Uncertainty Abounds
What's your economic outlook? It's a question that's been on the top of most people's minds over the last couple of years, and one that's becoming increasingly important to teens as they weigh their higher education options.
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1 in 3 Americans Think Higher Ed Does Not Do a Good Job
As I was visiting MarketingCharts this morning (one of my favorite sites), the following headline caught my eye: 2 in 3 Americans Think Higher Ed Does a Good Job. Not bad, right? But what about the other third that aren't as confident? The article, which is based on a Harris Poll conducted in July, notes, "Despite generally high ratings of the academic and career programs offered by higher educational institutions, Americans’ overall opinions of colleges and universities are not that high. In total, 52% of Americans have a very or somewhat positive opinion of public colleges and universities. That figure drops to 48% for private, non-profit institutions and more significantly to 35% for private, for-profit institutions."
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A world without borders
We hear a lot these days about the world being flat. Due largely to advancements in technology, the playing field has been leveled for many organizations looking to compete on a global scale. This “flattening” is what has led many in higher education to look beyond the walls of their classrooms and engage students across the globe. Most recently, UNC’s Keenan-Flagler Business School has received a lot of attention for its decision to be the first top-20 business program to offer a fully online MBA.
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[VIDEO] Teens and Tech
We've posted videos before about the evolution of the internet and how consumer behavior is changing rapidly to keep pace with the ever-changing mass media landscape. Well, it's about that time again to share another video we spotted that highlights some trends in how teenagers use technology.
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Am I really going to use that?
Does it ever seem like your life's cluttered? Laundry piling up? Dishes in the sink? Papers scattered across your desk? While I try to keep a tidy house (can't say the same about my desk), the main source of my clutter lately has been digital. Whether it's a new app for my phone, a new web site to bookmark or a new service to sign up for...I just can't seem to keep pace
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Lesley University Webinar Recap
We were excited last week to present Jane Raley of Lesley University during our "Enrollment Management Evolution" webinar. During the session, Raley touched on many key themes that are quite common among institutions that are considering a CRM initiative.
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Webinar: Enrollment Management Evolution
Learn how an incremental approach to CRM can radically change how you manage your enrollment marketing, recruitment and admissions.
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What is typical?
I'm a big fan of demographics, pyschographics and sociographics. So much so that I made them a key part of some of the presentations we've given at various industry conferences. They provide a useful way of creating personas that help your organization connect with prospects and students in a much more meaningful way than if you were to just fly blind.
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The world is still obsessed with Facebook
It’s safe to say that this social networking stuff is here to stay. And its impact on higher education has never been greater. This story about Jackson Community College is representative of the larger trend in higher education towards engaging students and prospects via social media. In just a couple of years, they’ve gone from having virtually no presence in social media to now having well over 1,600 people that “like” the institution on Facebook. Not bad, and certainly in line with what other institutions are seeing.
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Always Be Selling
As a vendor selling into higher education, I've learned just how skeptical...no, scared...people are of the word "sales" in this industry. Wait, am I even allowed to call it an 'industry'? Anyway, like it or not, you're always selling something. However, this isn't a post about the ongoing debate about whether or not students are "customers" and whether or not higher education should be sold as a product. There have been many books and blog posts written on this topic over the years. In fact, The New York Times covered both sides of this debate last year as part of their "Room for Debate" series.
While you may not view yourself as a sales person, you are in fact always selling. I'm not talking about turning yourself into the guy in this picture necessarily, but he may have some tricks up his sleeve to help you sell your products.
The products you're selling are your ideas.
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