There’s a great post yesterday at MediaPost’s EmailInsider offering some advice on building effective email newsletters. The authors outline a number of strategic considerations for your email newsletter campaigns, including:
-
Determining the appropriate sending frequency
-
Managing newsletter subscriptions
-
Providing relevant content
-
Adding navigational elements to your newsletter
Additionally, the post offers some creative suggestions for marketers, such as how to balance text and imagery as well as providing dynamic content for your readers.
No Comments