Very interesting post today by Tim Copeland at Demand Engine on Enrollment Marketing Channel Preferences from a student’s point of view.
In his post, Copeland highlights one high school student’s preferences when it comes to receiving marketing materials from colleges. Coincidentally, the student’s observations are consistent with the results we’ve seen from a recent poll we conducted regarding channel preferences amongst college students. Almost unanimously, as Copeland’s subject also points out, our poll found that permission and relevance were key regardless of the channel.
However, we also found that while students are hesitant to receive unsolicited marketing material through just about any channel, their preferences open up quite a bit when the communication they’re receiving pertains to their admissions status.
Below are the preliminary results of our poll:
Our takeaway? Make it easy for students to find you. Then, once they’ve found you…let them decide how they want to communicate with your institution.
For those of you interested in learning more about our findings, Todd Gibby will be sharing these results, along with some other observations at next month’s Stamats Integrated Marketing: Adult Student Marketing Conference in San Antonio as part of his presentation “Signal vs. Noise: Moving from Conversation to Conversion.
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