EduMusings

We're very excited to share with you the launch of Intelliworks Social Marketing, a new application that will help colleges and universities integrate their social networking initiatives with their constituent relationship managment (CRM) efforts.  You can read our full announcement here.

Intelliworks Social Marketing helps overcome some of the current limitations of managing your social networking presence and provides institutions with:

• A central platform for managing their brand on multiple Facebook Fan Pages;

• Insight into previous interactions with students on Facebook;

• Detailed reporting and analytics of social networking activity;

• Targeted messaging of Facebook members directly from Intelliworks CRM;

• Ability to leverage social networking data across multiple communications channels;

• Customizable application interface.