Personify Education 2010 Highlights
Check out some of the highlights from this year's Personify Education, Intelliworks Users' Conference.
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Interested in an internship with a higher-ed technology startup?
Our first intern ever shares his thoughts on working at Intelliworks and living in Washington, D.C. for the Summer.
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Turning Lemonade into Helicopters
“Entrepreneurship and life is more than taking lemons and making lemonade, it is also about taking lemonade and turning it into helicopters.“
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The Facebook Edge
Regardless of how you feel about the outcome of this week’s special election in Massachusetts, it’s interesting to note that social media may have contributed to the boost that ultimately gave Scott Brown the advantage over Martha Coakley. The Emerging Media Research Council cites Brown’s social media strategy as a major factor that helped him overcome his lack of finances and low name recognition. The low cost of entry and ease of maintaining a presence on these networks probably made social media an easy choice for the campaign.
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Enrollment Marketing Channel Preferences
Very interesting post today by Tim Copeland at Demand Engine on Enrollment Marketing Channel Preferences from a student’s point of view.
In his post, Copeland highlights one high school student’s preferences when it comes to receiving marketing materials from colleges. Coincidentally, the student’s observations are consistent with the results we’ve seen from a recent poll we conducted regarding channel preferences amongst college students. Almost unanimously, as Copeland’s subject also points out, our poll found that permission and relevance were key regardless of the channel.
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Get out your crystal balls
It’s that time of year again when every expert under the sun begins to share their predictions for the year to come. We certainly have some ideas for what’s in store for 2010 (many of which revolve around the continued acceptance of SaaS and cloud computing), but we wanted to take a moment to help round up some of our favorite predictions from around the web.
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Thankfully, we’ve survived another conference season
Thanksgiving is the best holiday on the calendar. And with my favorite holiday only days away, we’re now getting inundated with Thanksgiving-related stories in the media. One perennial Thanksgiving storyline is the requisite report on the road-choking, airport-swelling glut in holiday travel. I typically avoid this scene altogether and stay home for the holiday, which may be one of the big reasons I like Thanksgiving so much. For those of you who do plan on traveling this Thanksgiving, I feel for you and hope these tips help.
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Beware of “SaaS” in Sheep’s Clothing
Software-as-a-Service (SaaS) is hot. And why not? In a downturn economy, true SaaS and Cloud Computing solutions offer low-risk, low-cost access to powerful software solutions, such as CRM. Earlier in the year, we wrote about some of the advantages of SaaS here. We noted how true SaaS architecture enables economies of scale that are much more difficult to achieve with on-premise or hosted solutions, plus configuration and implementation is considerably easier in a true SaaS environment.
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Finding Signal in the Recruitment Noise
Recently, Intelliworks had the pleasure of sponsoring the Stamats Integrated Marketing: Graduate Student Marketing Conference in Boston. Among the attendees were deans and directors of marketing, admissions and enrollment from graduate programs around the country. For many, the challenge was clear, there’s a lot of noise out there with respect to recruiting graduate students in today’s environment.
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How to win fans and influence people
One of the discussions on Washington Post’s forums is about a Susquehanna University survey which determined that 64% of respondents claimed that Facebook helped shape their opinion about the university- roughly equal to the number of people that claimed the school’s website was influential. The moderator, Post reporter, Jay Adams wonders if that influence come from peer interaction via Facebook (students publish on Facebook the schools they’re looking into and peers comment) or if schools are courting students through Facebook.
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