Webinar: Enrollment Management Evolution
Learn how an incremental approach to CRM can radically change how you manage your enrollment marketing, recruitment and admissions.
+ read more
Price Wars
If the last couple of months are any indication, the higher education battle lines in 2011 will be drawn along cost and affordability. The College Board’s report on Trends in College Pricing notes that tuition at public institutions has gone up on average nearly 8 percent last year.
+ read more
Signal vs. Noise
I was privileged to have the opportunity to speak at this week’s UPCEA South Regional Conference in Austin, Texas. This year’s event was full of lively discussion, both in my session and in other concurrent sessions (particularly those conducted by JMH, Guy Felder of University of Houston, Lesley Snyder of UNC-Charlotte and Demand Engine, and keynote speaker Gary Hoover) about the evolution of continuing education and recruitment marketing for continuing education.
+ read more
Trust me, don’t try so hard
With all the noise out there today, marketers (and college recruitment professionals) often try to yell as loud as possible in order to be heard. But are all those yelps falling on deaf ears? That may be the case if you’re trying to reach Gen Y women.
+ read more
Enrollment Funnel or Bottleneck
We’re all familiar with the image of an enrollment funnel. Many individuals enter as “leads” and hopefully a few make it all the way through to become enrolled students. Traditionally, you’d want as many leads at the top of your funnel so that you can have your pick of hot prospects to convert into enrolled students. Ideally, you’d want your funnel to look something like this. But in today’s recruitment environment, more leads may not necessarily be such a good thing. In fact, too many leads (especially bad leads) could turn your enrollment funnel into an enrollment bottleneck.
+ read more
No laughing matter
Community colleges are often overlooked or (worse) looked down upon. Which is why community college officials got a bit defensive and voiced their concerns earlier in the year when NBC made plans to unveil Community, a new series set on a community college campus.
+ read more
Recruiting those who serve
Since its inception after W.W. II, the G.I. Bill has helped provide access to higher education to hundreds of thousands of military veterans. Now, as the Post-9/11 GI Bill is slated to take effect on August 1, colleges and universities are preparing for the potential influx of veterans that will take advantage of this opportunity.
+ read more
A funnel by any other name
Few people know the ins and outs of Facebook better than Nick O’Neill. In fact, his blog AllFacebook now attracts hundreds of thousands of readers each month looking for resources and news regarding the world’s most popular social network.
Recently, O’Neill wrote a wonderfulpost offering advice to readers on how they can leverage Facebook to increase their reach and generate sales. The end result was this funnel you see on the left that he dubs “The Facebook Sales Funnel.”
Look familiar? It should.
+ read more
Stay Cool. Avoid the Summer Melt
Last Friday was “the” day for many prospective college students across the nation to send in their deposits and reserve their spots at the institutions that accepted them.
Now, with decision day behind us, the hard work begins for many colleges and universities as they try to yield as many students as possible and avoid the dreaded “summer melt.”
+ read more
The psychology of recruitment
In keeping with the recent string of blog posts about Twitter, I wanted to examine why people Twitter, and how a simple psychology principle can help you reach your constituents more effectively.
+ read more