Alumni as a Recruitment Tool
A couple of weeks ago, Andrew Careaga had a great blog post on leveraging “tradition” as a recruitment tool, and it got me thinking about some other ways that institutions could and should leverage their unique assets to recruit students. One popular approach is share your success stories.
+ read more
If they don’t commit, then quit
As in all courtships, if a person you’ve shown an interest in doesn’t reciprocate that interest it’s probably because (s)he’s just not that in to you. For this reason, many colleges are paying extra attention to those students who show early on that they’re ready to commit.
+ read more
Marching Towards Madness
Some of you may have heard of “The Flutie Effect” where one memorable moment on the sports field could have an incredible impact in the admissions office. Following Doug Flutie’s stellar performance against University of Miami in 1984 where he led Boston College to an incredible upset win against the powerhouse Miami, BC experienced significant increases in admission applications (more than 16%!).
+ read more
Impact of Social Media on College Recruitment Grows
Who said higher education institutions are slow to adopt change? A new study announced today by the University of Massachusetts Dartmouth finds that colleges and universities are outpacing corporations when it comes to the adoption of social media technology. Accordingt to the report, “Colleges and universities are outpacing U.S. corporate adoption of social media tools and technologies (13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog, while 41% of college admissions departments have blogs).”
+ read more
Social Media Poll
I noticed this poll today on CampusTechnology.com which asks if colleges and universities are using social networking sites for recruitment. So far, it looks like the majority of institutions have not explored this medium with 60% of respondents saying their school does not use social networking for recruitment. Are schools missing the boat?
+ read more
The Knowledge Pool
The central focus of this blog is how social media facilitates interaction: students’ interaction with each other, interaction with their course material, and interaction with their institutions. I was inspired by this article in CRM Daily to examine the changing paradigm in the way employers are interacting with students of the digital generation.
+ read more
Survey: 2009 Recruitment and Marketing Challenges
This past year has been a rollercoaster for higher education recruitment and marketing professionals. The global economic crisis, combined with shifting demographics, has made it tougher than ever for colleges and universities to attract the right students in an efficient, cost-effective manner.
+ read more
The World is Flat…Even for College Recruiters
Paradoxically, during economic downturns, it’s not uncommon for less expensive public institutions to see increased demand. However, budget cuts make it difficult to support that demand. The announcement a couple of weeks ago that CSU plans to decrease its student body by at least 10,000 students and cap enrollment at all 23 of its campuses is perhaps the most notable example. As such, a vacuum is created and students in search of higher education are left with few options.
+ read more