[VIDEO] Teens and Tech
We've posted videos before about the evolution of the internet and how consumer behavior is changing rapidly to keep pace with the ever-changing mass media landscape. Well, it's about that time again to share another video we spotted that highlights some trends in how teenagers use technology.
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The world is still obsessed with Facebook
It’s safe to say that this social networking stuff is here to stay. And its impact on higher education has never been greater. This story about Jackson Community College is representative of the larger trend in higher education towards engaging students and prospects via social media. In just a couple of years, they’ve gone from having virtually no presence in social media to now having well over 1,600 people that “like” the institution on Facebook. Not bad, and certainly in line with what other institutions are seeing.
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Social (Media) Change
We’ve all read about how many are calling the recent uprisings in Tunisia and Egypt “Social Media Revolutions.” Some news analysts are attributing the sudden overthrow of political leaders of these countries to social media tools, specifically, Facebook and Twitter. Although there’s no doubt that these tools were used, others say that the revolutions ultimately stemmed from the frustrations of the people in these countries.
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Falling into the Gap
A few weeks ago, my former employer, Gap, changed their logo from the iconic blue box with white writing, to a somewhat more modern, but awkward looking sans serif font with a floating blue box. Everyone had something to say about it, from Time magazine to the Huffington Post. Shortly after the logo release, the company’s Facebook page received a barrage of mostly negative comments from users. Thousands of pieces of electronic hate mail filled Facebook and Twitter. As a result, the company decided to pull the logo and ask Gap customers for suggestions.
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Old Spice University
By now, you've no doubt seen the latest internet meme to take the world by storm...the Old Spice Man and his personalized responses to just about anyone asking for his advice. As reported by PC Magazine, "Old Spice this week capitalized on the popularity of its recent TV advertisements with a series of YouTube videos in which "Old Spice guy" Isaiah Mustafa answered questions from the Twitter, Facebook, and Reddit communities." The response has been wildly popular and blogs ranging from Techcrunch and Mashable to the Huffington Post have picked up the action.
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Are you being followed?
The University of Massachusetts, Dartmouth’s Center for Marketing Research recently released the results of their third annual survey on social media in college admissions. Research continues to show that social media adoption at four year colleges and universities is outpacing that of Fortune 500 companies. Trends indicate that awareness and engagement in social media in admissions has grown at a steady rate over the past three years.
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The Future of the Fan Page
Much ink has been spilled over recent weeks regarding Facebook’s new features. One of the recent changes- the addition of Community Pages- has taken a backseat to more pressing issues regarding privacy. But upon further inspection, it seem that Community Pages have wide-reaching implications when it comes to organizations and their social media marketing.
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Teens Love Texting, Right? Not So Fast.
The Pew Internet and American Life Project released some interesting data today which might have you whipping out your cell phones to text your incoming class. Or maybe not. As you probably have guessed that report finds that teens like their mobile phones...a lot.
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Up Your Game
One of the stereotypes of the millennial generation (my generation), is that we received trophies just for showing up and were showered in praise for the most mundane of “accomplishments.” Regardless of whether or not this is true, I do believe that my generation have grown more accustomed to complex systems of rewards than previous generations.
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Social Media Layers
During the past few years, social media sites have encouraged participation by adding their site as another layer to the internet. By this I mean, not only can I read the news on the New York Times website, but I can also share the article through Twitter, LinkedIn, Mixx, Digg, MySpace, Facebook and Yahoo! Buzz.
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