A social revolution
A few months ago, I wrote about Twitter as a news source. Specifically, how it’s a very quick way to get news, but not necessarily an accurate or in-depth source. It never occurred to me that situations could exist where these social media would be one’s only option of obtaining news.
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The “Real” World
Earlier this week, I noticed a new feature on the New York Times website. Right above the “Most Popular Articles” box is a new “Times Wire” news feed. It features every article and blog post that has been added to the site during the prior 20 minutes, as well as an indicator of how many minutes ago the post was put up. This is apparently just the latest tool in the “real time” web trend.
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Charting the Hype
Recently, it seems like every time something noteworthy happens, we not only read about the incident, but also how people are reacting to the incident via social media. It should come as no surprise that the latest cause of Facebook and Twitter frenzies is the swine flu. According to Mashable, 10,000 tweets are posted each hour that mention the virus. When I think about 166 people writing about swine flu every second (not to mention what’s on Facebook), it makes my head spin. Are these people actually adding anything substantive to the issue?
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The Internet: Open 24/7
Last week I wrote about the importance of researching your institution before you start any new social media initiatives to make sure when you understand the public perception of your brand and where you stand in relation to your competitors. I said that you should always know what will pop up any time a prospective student types your name into Google, Facebook or Twitter. This past week has brought to light the potentially disastrous effects of not being vigilant in monitoring your brand.
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The psychology of recruitment
In keeping with the recent string of blog posts about Twitter, I wanted to examine why people Twitter, and how a simple psychology principle can help you reach your constituents more effectively.
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Tweens on Twitter
As usual, Brad J. Ward offers some interesting insight today on his blog about Twitter trends in higher ed. He finds that more than 400 institutions of higher education now have some presence on the micro-blogging site. However, he also notes that “Admission offices usually have the lowest # of followers out of all types of accounts.”
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To Twitter…?
I was disappointed but not surprised to see that washingtonpost.com cut back on some of their online chats (every day they have about 7 or 8 forums on various topics, from celebrity gossip to local politics, hosted by an expert in that field). Could it be that even online media are feeling the pinch that their print colleagues are experiencing? Not long ago, my hometown paper, The San Francisco Chronicle revealed its financial troubles.
Is the internet to blame for the woes of traditional publishers?
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Twitter Traffic…
We’ve only recently begun to explore the world of Twitter and micro-blogging here at Intelliworks, but we do see its potential as a channel of communication between colleges and students.
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