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Features

MARKETING AND OUTREACH

Many marketing managers are forced to recreate the wheel each time they want to communicate with prospects, students or alumni. Intelliworks’ feature-rich marketing campaigns and marketing automation capabilities facilitate outreach to your constituents and, combined with Intelliworks’ contact management solutions, make it easy to create targeted campaigns based on constituent segments.

Additionally, Intelliworks offers an easy-to-use WYSIWYG email editor that allows you to create graphically stunning email and newsletter templates for ongoing communications with students and alumni.

WHAT CAN MARKETING AND OUTREACH DO FOR YOU?
  • Allow your entire team to manage their campaigns in one Web-based interface
  • Target prospects based on segments and previous interactions
  • Build out a content-rich email template with your program’s branding
  • Manage online and offline campaign results, including email, direct mail, TV and more
  • Manage opt-outs and subscription lists
  • Monitor the results of your campaigns with detailed analytics
  • Ensure message deliverability through SPAM checks


“We were able to adapt the Intelliworks system to meet our institution’s marketing and recruitment management needs, with almost no constraints.”

Jeff Handler,
Vice President, Enrollment and Admissions
Empire State College
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