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CASE STUDIES
AMERICAN PUBLIC UNIVERSITY SYSTEM
American Public University System (APUS) was in the midst of rapid growth. In the last few years, new students have increased by over 30%. In addition to its rising application rates, the admissions team handles thousands of contacts each month. Since new classes start each month at APUS, applications for admission come in every day of the year, so each staff member is managing hundreds of students at any given time.
As APUS started handling more students, they realized how inefficient and cumbersome their system for communications and outreach had become.
CALIFORNIA STATE UNIVERSITY SACRAMENTO
The small admissions department at the Executive MBA program at the California State University, Sacramento (Sacramento State) wears many hats. Typically, an admissions professional at Sacramento State's EMBA program must handle several tasks that are often managed across multiple departments at other institutions.
However, the tightening state budget and increased competition meant that the department needed to step up their communications efforts without help from additional personnel.
EMPIRE STATE COLLEGE
Empire State College specializes in serving adult learners at its 35 locations throughout New York state and through its distance learning programs. While many schools can rely on lists provided by SAT or ACT to find potential targets, Empire State College must rely heavily on email and search engine marketing to reach out to nontraditional students. According to Empire State, the Student Information System (SIS) they were using lacked the functionality needed to develop effective outreach and communications campaigns.
NEW ENGLAND COLLEGE
An increasingly competitive landscape coupled with a large volume of inquiries was putting stress on the small admissions department at New England College. With a limited budget and limited resources, New England College recognized the power of email marketing to reach large audiences at minimal cost. Unfortunately, their student information system was not intended for marketing, thus making search queries and mass emails complex and time consuming. In order to run campaigns from their database, the department was forced to export information from their SIS to a separate email marketing software using Excel. This approach did not allow them to manage multiple types of constituents or customize their contacts to run targeted campaigns. To maintain their edge, New England College needed a solution that would allow for increased automation of their processes and enhanced personalization.
NORTHEASTERN UNIVERSITY
Northeastern University’s School of Professional and Continuing Studies (SPCS) wanted to increase the level of service that they provided their students. They had implemented an automated application management software for tracking and communicating with potential students and initiated student coaching with their partner Inside Track. However, SPCS did not have a student management system for managing the relationship once the student had enrolled. They were using a development management system for tracking alumni and giving, but it was not designed for the student/education market and would require substantial customization and professional services consulting in order to meet the School’s objectives.