CASE STUDIES

ANNENBERG SCHOOL FOR COMMUNICATION

THE CHALLENGE.

The Annenberg School for Communication at the University of Pennsylvania stands at the forefront of education, research and policy studies on the processes, nature and consequences of existing and emerging media. However, the school had relied on traditional communications, graduate fairs and word-of-mouth to attract students. However, with a small staff dedicated to admissions, they needed to find a more efficient way to market to prospects and maintain relationships with alumni.

Additionally, due to an influx of applications resulting from the recent economic downturn, the school needed to balance the quantity of applicants with the quality the program expects.

THE SOLUTION?

Learn how Intelliworks helped the Annenberg School for Communication manage its entire student enrollment lifecycle - from initial inquiry management and program marketing to application review and admissions processing. See how the school was able to increase prospects by 95% and inquiries by 125%.

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“The results we've seen and the feedback we've received from constituents validated the time and attention spent on this project. In the past we were really missing solid customer service and Intelliworks helped us deliver that.”