White Paper

CRM is fast becoming a competitive necessity for colleges and universities looking to improve student engagement and deliver a better student experience throughout the student lifecycle.  Already, many institutions have derived great benefits from CRM and are eager to expand their initiatives across campus.  In an effort to reduce operational and support costs, many higher education IT organizations are considering an enterprise approach to CRM.  Many institutions take a “technology first” approach and in so doing confuse enterprise technology with enterprise strategy with downstream effects that limit the institution’s ability to deploy a CRM that will meet the needs of the entire organization.