Combined with our email marketing capabilities, Intelliworks Marketing Automation helps you target your outreach by allowing you to build out automated communications plans that enable you to have an ongoing dialogue with prospective students based on their historical interactions with your institution, personal contact preferences or their specific areas of interest.

Once contact is initiated with prospective students, Intelliworks gives you the ability to create a series of automated communications based on individual attributes and interests.

Intelliworks Marketing Automation keeps your organization front and center with prospects and constituents, and allows your institution to enhance productivity and reach a wider audience in a more personal manner. The instant you receive an inquiry through Intelliworks you could engage prospects in an ongoing manner through Intelliworks Marketing Automation.

	AUTO-RESPONDER EMAILS Provide immediate follow up emails to inquiries as soon as someone completes a form on your site. You can thank prospects for inquiring about your programs, welcome them to your mailing list, confirm event registrations, and much more.
	RULES-BASED SEGMENTATION Segment your prospects based on their specific areas of interest, geographic region, life cycle stage, applicant status and more. You can create a communications plan tailored to that individual...even if they receive the message as part of an email blast to a wider list of constituents.
	DYNAMIC CONTENT Use conditional logic to get even more granular with your list segmentation. Display dynamic content for each recipient based on individual data and behavior. Now, even your automated responses can be personalized and tailored to match the unique interests of individual contacts.
	TRIGGERED MESSAGES Schedule automated campaigns to prospects and constituents based on time-elapsed, actions taken, or changes in life cycle. Remind your audience of upcoming events or deadlines easily and quickly.

Intelliworks Marketing Automation helps you target your outreach efforts by allowing you to build out automated communications plans that enable you to have an ongoing dialogue with constituents without having to recreate the wheel each time you want them to receive information from your institution.

Detailed communications plans can be triggered for any number of events, including:

• Trigger a series of communications between your institution and individual contacts.
• Create rules that target contacts based on previous interactions.
• Change communication tracks for contacts based on where they are in your enrollment cycle.
• Use conditional logic to personalize mass and individual email templates.
• Schedule ongoing outreach to contacts based on pre-set rules/criteria.
• Track changes in student lifecycle role or status.
• Respond quickly to inquiries submitted through your program's Web site.
• Schedule reminders of events or application deadlines.
• Automate workflow using inquiry and task assignment rules.