EMAIL MARKETING

Features > Relationship Management > Email Marketing

Many marketing managers are forced to recreate the wheel each time they want to communicate with prospects, students or alumni.

Intelliworks’ feature-rich marketing campaigns and marketing automation capabilities facilitate outreach to your constituents and, combined with Intelliworks’ contact management solutions, make it easy to create targeted campaigns based on constituent segments.

Additionally, Intelliworks offers an easy-to-use WYSIWYG email editor that allows you to create graphically stunning email and newsletter templates for ongoing communications with students and alumni.

WHAT CAN EMAIL MARKETING DO FOR YOU?

• Allow your entire team to manage their campaigns in one Web-based interface.
• Target prospects based on segments and previous interactions.
• Build out a content-rich email template with your program’s branding.
• Manage online and offline campaign results, including email, direct mail, TV and more.
• Manage opt-outs and subscription lists.
• Monitor the results of your campaigns with detailed analytics.
• Ensure message deliverability through SPAM checks.

With Intelliworks Marketing Automation you can extend your reach by automating communications with constituents based on previous interactions with your institution.

Intelliworks is partnered with ReturnPath, the world’s leading provider of email reputation management services, to ensure and validate our deliverability metrics. Using this service, our engineers have insight into changes in the practices at the major ISPs to ensure that if delivery problems do arise they are resolved quickly. This partnership, combined with best practices support and delivery monitoring on our part will help improve the way you use email to connect with prospects.

“We were able to adapt the Intelliworks system to meet our institution’s marketing and recruitment management needs, with almost no constraints.”