Press releases

Partner Colleges and Universities to leverage Intelliworks CRM to manage outreach to adult student prospects across the Greater Philadelphia Region

Rockville, MD, and Philadelphia, PA – August 3, 2009 - Intelliworks, Inc., a leading provider of relationship management software for higher education, today announced a partnership with Graduate! Philadelphia to provide its CRM technology to higher education institutions across the Greater Philadelphia region to enable better prospect management, communications and outreach to adult learners. Graduate! Philadelphia connects students to accelerated programs that are designed especially for adults with some college experience, and supports them through graduation.

To provide optimal services and increase retention and completion rates, advisors at Graduate! Philadelphia’s 15 partner colleges and universities will use Intelliworks to manage day-to-day communications and report off of all their interactions with both prospective and enrolled students.

“We rely heavily on intensive data tracking to determine why the people we’re working with are going back to college and what qualities they’re looking for in a college,” said Hadass Sheffer, executive director, Graduate! Philadelphia. “Intelliworks has allowed us to consolidate a number of spreadsheets and homegrown solutions that we had used previously to track this information.”

College advisors throughout the Graduate! Philadelphia partner network will be using Intelliworks to manage contact with individuals and their employers, and send email marketing campaigns to constituents.

“Our advisors are delighted with the flexibility of the Intelliworks system and the ease with which they can pull reports and information about the students they’re working with,” adds Sheffer. “We hope this information will allow us to become much more granular with our communications and segment our outreach based on geography and areas of interest.”

Using Intelliworks, Graduate! Philadelphia’s partner colleges can now automate their responses to inbound inquiries and put eligible students on a communications plan to receive additional information about their programs.

“We’re proud to partner with an organization like Graduate! Philadelphia,” said Todd Gibby, CEO, Intelliworks. “Through improved efficiency in how they manage inbound and outbound communications with prospects, Graduate! Philadelphia and its partners will be better able to fulfill their mission to increase the number of adults with college degrees in the Greater Philadelphia region.”

About Graduate! Philadelphia

Graduate! Philadelphia is an initiative of the Philadelphia Workforce Investment Board and the United Way of Southeastern Pennsylvania to increase the number of working adults with college degrees in the Greater Philadelphia region. For more information, please visit www.GraduatePhiladelphia.org.

About Intelliworks
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency.  For more information, visit,http://www.intelliworks.com.