Press releases

Web-based tool designed to optimize student service and inquiry management on college and university Web sites

Rockville, MD, - July 08, 2009 - Intelliworks, Inc., a leading provider of relationship management software for higher education, today announced the launch of Intelliworks Chat, a new Web-based tool designed to optimize student service and inquiry management on college and university Web sites. Intelliworks Chat enables higher education admissions and enrollment departments to offer real-time responses to prospective student questions directly from their institution’s Web site.

According to a recent presentation by Datamonitor, “Getting to the Good Stuff: A New Vision for CRM,” next generation constituent relationship management (CRM) requires specific features and capabilities.They add that multichannel CRM capabilities, like online chat, empower interactions to occur in multiple locations.

Additionally, a report published in 2007 by the enrollment management consulting firm Noel-Levitz noted the importance of multichannel communication in e-recruitment stating, “Students are using an increasing array of media to communicate and receive information. Email and Web pages are still very important and probably the anchor of any e-recruitment program. But tools such as instant messaging, online chats, podcasts or virtual tours can greatly enhance the overall effectiveness of e-recruitment.” (Source: Noel-Levitz, James Tower, and the National Research Center for College and University Admissions)

Intelliworks Chat delivers an intuitive administrative interface, plus a number of robust features and capabilities to help deliver a better online experience for prospective students, including the ability to:

• Integrate chat sessions with Intelliworks CRM and attach cases to individual contact records.

• Direct students to relevant Web content via "page push."

• Protect the privacy of your chats with SSL encryption.

• Quickly respond to common questions with canned messages.

• Select operator permissions and manage chats based on department or function.

• Locate visitors instantly via Google Maps integration.

• Connect chat with Google Analytics to see where chats are taking place.

• See previous chats for return visitors.

• Hide chat when offline, or log inquiries via email when chat is offline.

• Control chat button visibility based on operator availability.

• Ban users by cookie and IP address to avoid abuse.

• Customize chat invitations and create multiple templates for each department.

• Use pre- or post-chat surveys to collect information on your constituents.

• Save and send chat transcripts with individual prospects.

Intelliworks Chat is delivered as a software-as-a-service solution that does not require additional hardware or software on the part of the institution. An optional desktop console is also available for chat agents.

“In working with colleges and universities across the country we identified the need for better communications with prospective students across multiple channels. However, admissions and enrollment departments rarely have the resources to dedicate a full-time staff member to this kind of online communication,” said Todd Gibby, CEO, Intelliworks. “We found that existing chat solutions, while feature rich, offered difficult to use interfaces that made adoption amongst part-time chat agents difficult. We believe Intelliworks Chat will lower the barrier for many colleges and universities looking to engage students on their Web sites by providing higher education professionals with an intuitive interface for chatting and tracking interactions with prospects.”

About Intelliworks
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency.  For more information, visit, http://www.intelliworks.com.