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University-Wide Implementation will Streamline Lead Capture and Reporting
Bethesda, MD – June 1, 2010 – Intelliworks, Inc., a leading provider of relationship management solutions for higher education, today announced that Lesley University will adopt Intelliworks to capture inquiries and generate reports.
Lesley University, located in Cambridge, Mass., is comprised of a number of academic offerings, including undergraduate, graduate, degree completion and online programs. As such, Lesley’s admissions department must be equipped to manage several enrollment cycles simultaneously.
“Our goal with Intelliworks is to increase the level of control over our admissions funnel,” said Jeff Handler, vice president of enrollment management. “The old system of capturing leads required the student to register for a username and password to browse the website which many students prefer not to do so early in their search process.”
With Intelliworks, Lesley wanted to streamline its lead capture and follow up. Additionally, access to reporting from their legacy system was limited. Lesley needed a way to view their progress in real-time.
“Years ago, it was enough to set up a communications plan that would send out messaging at pre-defined intervals, but now an organization needs to be able to act upon student interests and past interactions. Intelliworks allows us to do that,” said Handler.
“Intelliworks allows dynamic institutions like Lesley University to have the freedom to have complete control over their admissions and enrollment activities and to build their own reports to measure effectiveness,” said Intelliworks CEO Todd Gibby. “By arming themselves with the insight into past activities, Lesley will be able to make decisions based on proven results.”
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About Intelliworks
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit http://www.intelliworks.com.
About Lesley University
Lesley University offers undergraduate and advanced degrees that prepare individuals to become leaders in education, human services, the arts, environmental studies and a variety of other professional fields. Lesley is a national leader in quality teacher preparation. The University prepares more teachers than any other private institution in Massachusetts and is one of the largest U.S. providers of graduate programs for educators.
