Press releases

Outreach arm of University to use CRM to administer and market both credit and non-credit programs

Rockville, MD – September 1, 2009 - Intelliworks, Inc., a leading provider of relationship management software for higher education, today announced that The Division of Extended Learning & Outreach (DELO) at Western Kentucky University has selected Intelliworks’ SaaS-based CRM platform to administer both credit and non-credit programs and events at the institution.

The organization plans to leverage Intelliworks to send email campaigns and track outreach to constituents, as well as manage contact with individuals and organizations within the community.

“Previously, we just didn’t have an efficient way to send email campaigns, gather online inquiries and event registrations, and tie those interactions back to our contact database,” said Stacey Biggs, Marketing Manager at DELO. “Intelliworks offered a comprehensive and user-friendly system that empowers our staff to accomplish all those tasks without having to spend a lot of time learning how to use the solution.”

DELO partners with University faculty and departments to offer convenient and flexible learning opportunities to students, and works with businesses and organizations to provide customized training, to plan special events, and to develop degree programs that meet their specific needs.

“Continuing education divisions like DELO are often responsible for managing several functions beyond running non-traditional academic programs, such as managing conference centers, business development and regional campuses and events,” said Todd Gibby, CEO, Intelliworks. “We provide a flexible solution that allows these divisions to operate more efficiently and provide quality service and outreach to their varied constituents.”

About Intelliworks

Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit, http://www.intelliworks.com.