Press releases

Graduate Programs to use SaaS CRM built for Higher Education

Rockville, MD – October 5, 2009 – Intelliworks, Inc., a leading provider of relationship management software for higher education, today announced that Wheaton College’s graduate admissions department has selected Intelliworks’ CRM to manage relationships and marketing campaigns to prospective students.

Wheaton College, located in Wheaton, IL, will use the Intelliworks solution to create automated communications plans to help guide prospective students through the enrollment lifecycle. They selected Intelliworks because it allowed the institution to consolidate several point systems into one comprehensive solution.

“Before we chose Intelliworks, we had been using several different systems for our email and contact management needs,” said Julie Huebner, director of graduate admissions at Wheaton College. “We had a good process in place for following up with prospects, but we wanted to optimize our inquiry response and be able to leverage the information we collect across other marketing channels, such as email.”

According to Huebner, Wheaton College intends to shift its resources away from more costly initiatives, such as print advertising and direct mail, and focus more on more cost-effective e-marketing tactics.

Using Intelliworks’ built in email marketing tools, the institution will be able to build detailed targets within the CRM to deliver personalized communications to prospects, as well as insert dynamic content that is relevant to each individual recipient. Additionally, the college will be able to track the response to email marketing campaigns to determine which messages are being read and delivering traffic to the institution.

“As colleges and universities look to better manage their marketing budgets, many are shifting towards electronic communication. We’re pleased to help Wheaton College increase their reach in support of its institutional goals,” said Todd Gibby, CEO of Intelliworks.

About Intelliworks

Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment services. Leading institutions around the globe leverage Intelliworks’ relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit, http://www.intelliworks.com.