Combined with our email marketing capabilities, Intelliworks offers comprehensive marketing automation functionality that helps you target your outreach by allowing you to build out automated communications plans that enable you to have an ongoing dialogue with prospective students based on their historical interactions with your institution, personal contact preferences or their specific areas of interest.
Once contact is initiated with prospective students, Intelliworks gives you the ability to create a series of automated communications based on individual attributes and interests.
Intelliworks' marketing automation capabilities keep your organization front and center with prospects and constituents, and allows your institution to enhance productivity and reach a wider audience in a more personal manner. The instant you receive an inquiry through Intelliworks you can engage prospects in an ongoing manner through marketing automation.
Auto-responder Emails
Provide immediate follow up emails to inquiries as soon as someone completes a form on your site. You can thank prospects for inquiring about your programs, welcome them to your mailing list, confirm event registrations, and much more.
Rules-based Segmentation
Segment your prospects based on their specific areas of interest, geographic region, life cycle stage, applicant status and more. You can create a communications plan tailored to that individual...even if they receive the message as part of an email blast to a wider list of constituents.
Dynamic Content
Use conditional logic to get even more granular with your list segmentation. Display dynamic content for each recipient based on individual data and behavior. Now, even your automated responses can be personalized and tailored to match the unique interests of individual contacts.
Triggered Messages
Schedule automated campaigns to prospects and constituents based on time-elapsed, actions taken, or changes in life cycle. Remind your audience of upcoming events or deadlines easily and quickly.
Julie Huebner,