In today’s budget-strapped environment, higher education programs can not afford to not have deep insight into the return on investment of their recruitment and marketing efforts. Without understanding the effectiveness of your marketing programs, you are at a disadvantage when it comes time to prove your value to the institution.

Intelliworks offers a host of real-time reporting and analytics tools that help you generate actionable data that can be used to help enhance ongoing marketing activities, or prove ROI.

Intelliworks’ robust, but easy-to-use tools provide transparency into your marketing efforts, so you can aim for continuous improvement and analysis.

• Import/Export data seamlessly to and from existing Student Information Systems
• Create portal pages where your team can see – instantly – the success of your most critical initiatives
• Allow individual team members to easily customize portal pages, and other views in the system
• Gain instant insight into the results of recent campaigns across your organization
• Generate custom reports to show detailed outcomes from your campaigns and events
• Compare campaign results
• Run follow up campaigns based on previous interactions with students

“Since we serve so many students in a wide range of programs, it’s important for us know where to spend our marketing dollars. The Intelliworks system will help us track which marketing tools are most effective and determine where we’re seeing the most return on investment by geographic region.”

Matt Gehrett, Executive Director of Continuing Education Fresno Pacific University