http://www.intelliworks.com/ Musings on the world of higher education CRM technology, admissions, enrollment, marketing and recruitment from the team at Intelliworks. en http://www.intelliworks.com/blog/social_connections_and_privacy 2010-09-03T12:28:20+00:00 Each time Facebook releases a new feature, the blogs and tech reporters go nuts complaining about privacy. Facebook usually does nothing, users accept the changes and the cycle repeats itself. Most of the millennials I know have been dissatisfied with Facebook’s increasingly intrusive features. But I can count on one hand the number who have actually deactivated their accounts. http://www.intelliworks.com/blog/what_you_can_learn_from_your_recipients_email_address 2010-08-16T16:40:15+00:00 Chances are if your email recipient is using a Compuserve email address there may be some challenges in getting your message read. It could have something to do with the ISP or it could be that their email address is telling you something about them as an individual. http://www.intelliworks.com/blog/freedom_slider 2010-08-12T21:03:00+00:00 I've worked my fair share of customer service jobs-- mostly folding clothes and appeasing cranky hungry people. I know I'm not alone when I say I silently cheered at my desk when I read about the epic way in which Steven Slater quit his flight attendant job with Jet Blue. Who hasn't thought about leaving in a blaze of glory after an encounter with a rude customer? Slater lived the dream for all of us when he grabbed that beer and jumped down the inflatable slide. http://www.intelliworks.com/blog/personify_education_2010_highlights 2010-08-09T13:37:24+00:00 Check out some of the highlights from this year's Personify Education, Intelliworks Users' Conference. http://www.intelliworks.com/blog/interested_in_an_internship_with_a_higher-ed_technology_startup 2010-07-27T17:44:58+00:00 Our first intern ever shares his thoughts on working at Intelliworks and living in Washington, D.C. for the Summer. http://www.intelliworks.com/blog/who_knows_best 2010-07-23T19:27:53+00:00 As someone in the market for a new phone, I’ve been following closely the latest drama with the new iPhone. As someone who follows the marketing world, I’ve been following Apple to see who they would handle the alleged reception flaw in the new iPhone. http://www.intelliworks.com/blog/different_for_a_reason 2010-07-20T16:57:52+00:00 We were in Chicago this week for the Stamats Integrated Marketing: Graduate School Marketing Conference and had the pleasure of presenting with Kari Kovar of Datamonitor on "Technology Tips to Enhance Your Funnel: Effective Use of CRMs for Driving Enrollment." http://www.intelliworks.com/blog/old_spice_university 2010-07-14T19:27:31+00:00 By now, you've no doubt seen the latest internet meme to take the world by storm...the Old Spice Man and his personalized responses to just about anyone asking for his advice. As reported by PC Magazine, "Old Spice this week capitalized on the popularity of its recent TV advertisements with a series of YouTube videos in which "Old Spice guy" Isaiah Mustafa answered questions from the Twitter, Facebook, and Reddit communities." The response has been wildly popular and blogs ranging from Techcrunch and Mashable to the Huffington Post have picked up the action. http://www.intelliworks.com/blog/are_you_being_followed 2010-07-02T18:29:44+00:00 The University of Massachusetts, Dartmouth’s Center for Marketing Research recently released the results of their third annual survey on social media in college admissions. Research continues to show that social media adoption at four year colleges and universities is outpacing that of Fortune 500 companies. Trends indicate that awareness and engagement in social media in admissions has grown at a steady rate over the past three years. http://www.intelliworks.com/blog/email_lists_build_vs._buy 2010-06-15T14:17:56+00:00 Each year, institutions spend A LOT of money on buying lists of prospective students built around desirable traits (such as test scores, geography, demographics, etc.). However, when it comes to email marketing tactics, it's become pretty clear that in-house lists yield better results than these rented lists. The reason? http://www.intelliworks.com/blog/decentralization_user_emergence_or_a_pr_issue 2010-06-11T13:11:56+00:00 “Shrinking CIO” seems to point out that one of the consequences (or is it a cause(?)) of the declining role of CIOs is that technology purchases are increasingly made in a decentralized way at a departmental level. The issue of centralization versus decentralization is a well-chronicled one in higher education; and I’ve also observed some increasingly complex dynamics playing out on this front. http://www.intelliworks.com/blog/the_changing_role_of_it_and_the_people_who_manage_it 2010-06-11T13:09:57+00:00 There seems to be a lot of buzz these days about the changing role of technology at colleges and universities and of the people who manage it. This often comes up when speaking with people on campus; and recently a number of articles in the higher education trade press offered a range of perspectives on this topic. http://www.intelliworks.com/blog/ooh_shiny_me_likey 2010-05-24T13:30:10+00:00 Do institutions suffer from shiny new object syndrome? It may appear so with all the time and attention devoted to leveraging the next great thing to help them engage students. But how often do these new toys pan out? Remember all the hype surrounding Second Life back in 2007? http://www.intelliworks.com/blog/the_future_of_the_fan_page 2010-05-21T21:02:02+00:00 Much ink has been spilled over recent weeks regarding Facebook’s new features. One of the recent changes- the addition of Community Pages- has taken a backseat to more pressing issues regarding privacy. But upon further inspection, it seem that Community Pages have wide-reaching implications when it comes to organizations and their social media marketing. http://www.intelliworks.com/blog/the_multi-task_generation 2010-05-11T12:57:39+00:00 The youth of today sure do love to multitask. Forrester Research recently asked a group of U.S.-based 18-24 year-olds which activities they're typically doing while surfing the Internet. As the graphic below demonstrates, this generation is full of multitaskers who do anything from talk on the phone to read a newspaper while on the Web. http://www.intelliworks.com/blog/plugged_in_and_addicted 2010-05-06T17:08:20+00:00 I can’t think of anyone I know whose job doesn’t revolve around their computer. With my laptop as the centerpiece of my desk I can’t even imagine what people did at work before computers. At home it’s the same story- my housemates and I are rarely without our laptops which are our televisions, cookbooks, stereos and malls. About a week ago, a University of Maryland study asked 200 students to unplug from computers and phones for 24 hours. http://www.intelliworks.com/blog/are_you_in_a_data_rut 2010-04-30T13:02:35+00:00 Pattern seeking is a part of human nature, but several of the people in this article take it to a higher level. http://www.intelliworks.com/blog/teens_love_texting_right_not_so_fast 2010-04-20T18:53:13+00:00 The Pew Internet and American Life Project released some interesting data today which might have you whipping out your cell phones to text your incoming class. Or maybe not. As you probably have guessed that report finds that teens like their mobile phones...a lot. http://www.intelliworks.com/blog/turning_lemonade_into_helicopters 2010-04-15T13:10:14+00:00 “Entrepreneurship and life is more than taking lemons and making lemonade, it is also about taking lemonade and turning it into helicopters.“ http://www.intelliworks.com/blog/email_marketing_as_a_student_retention_tool 2010-04-13T16:41:33+00:00 While you hear quite a bit about institutions using email to enhance their enrollment and recruitment marketing efforts, fewer institutions have looked to leverage email marketing to bolster their retention efforts.