According to a recent Pew Internet & American Life Project study, 68% of full-time students and 71% of part-time students have a social network profile. As such, many colleges and universities are looking for ways to leverage social media to enhance recruitment and marketing efforts.
However, while most institutions recognize the potential of social media to help recruit students and market their programs, few have figured out ways to integrate these sites into their relationship management initiatives.
View this free Webinar. See how institutions are leveraging Intelliworks to manage their social networking activity, and expand their presence on Facebook to run personalized marketing campaigns, plus track all interactions with their social network members.