The term CRM is widely used in the business world to explain the process and technology behind managing interactions between businesses and consumers. In the context of higher education, CRM or Constituent Relationship Management is a term often used to define a comprehensive means of managing relationships between an institution and its various constituents – students, prospects, faculty and staff, local communities, corporate partners and alumni.

In recent years, relationship management solutions have been created to improve operational efficiency, increase enrollment and revenue through better management of your institution’s day-to-day contact and marketing outreach to prospective students, current students and alumni.

Traditionally, however, CRM solutions for higher education have been enterprise-wide undertakings that require considerable investment and IT resources. Not only are these types of installations cost and labor intensive, they tend to be focused on the needs of the resource-rich institutions, and rarely meet the needs of the resource-strapped.

CRM should not just be about technology. At its core, it should be a combination of processes and tools that enable you to better connect with those you serve. Therefore, CRM tools should be built for those that will benefit most…the end-users.

Just as the relationship management needs of higher education institutions differ from commercial enterprises, oftentimes the needs of individual programs and departments within higher education differ from one another. As such, varying types of academic programs have varying needs and resources when it comes to relationship management and marketing.

Intelliworks offers a flexible and configurable web-based Software-as-a-Service solution that allows institutions to implement with ease and scale based on need, whether it is across a small department or an entire institution. We offer solutions designed to meet the specific needs of your institution, large or small, and integrate with your legacy systems.

"Intelliworks represents an important step forward for CRM in higher education… existing solutions' interfaces have been clumsy. Intelliworks lowers the hurdle. Its end-user interface is much more intuitive, and styled more like consumer-level technology. It's beautiful.”

Nicole Engelbert, Senior Research Analyst Datamonitor