View a recording of a recent presentation hosted by Intelliworks featuring Stephen Laster, CIO of Harvard Business School. During his presentation, Laster shared his first-hand experience with implementing CRM programs, including examples of how such efforts have aided Harvard Business School’s recruitment marketing efforts. See what Laster suggests institutions should consider when:
1) Planning a CRM initiative;
2) Mapping CRM technology to CRM strategy;
3) Executing on CRM strategy to maximize results.
Emily Engelschall,